Camp Beaumont | Motion Graphic Design & Visual Merchandising

Motion graphics

Leveraging motion graphics to elevate the interactivity and engagement of brand elements. Creating a series of social media posts to highlight specific aspects of the service, in addition to producing a promotional video for summer camps.

Outdoor advertising

Strategic design and execution of a summer outdoor advertising campaign tailored to specific locations, resulting in a notable increase in bookings.

Web design

Implementation and maintenance of a new website created in Webflow, generating a significant increase in unique visitors. Resulting in bookings and sales, and proving return of investment in the project.

Parent journey

Enhanced the overall parent journey for both parents and children upon arrival at the camp through the implementation of new banners, flags, and on-site signage. This strategic initiative not only contributes to a positive and memorable experience but also aims to elevate the camp's reputation and foster customer retention.

Design of on-brand collateral, including informative brochures, targeted direct mailers, and engaging promotional materials.

Design of multiple emails for seasonal campaigns that achieved click-through rates surpassing industry standards.

“George is great to work with! He combines professionalism with his creative passion for design and branding. 10/10, would recommend anyone to work with George on their creative projects.”

Brand Manager at Camp Beaumont

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