Thrive Learning | Motion Graphic Design & Visual Merchandising

2023 rebrand

As the company matured full rebrand was needed. In 2023, within 3 months we rolled out a new website. Aswell as new assets across social, email, presentation slides, print collateral, merchandise, AR filters, and event graphics, along with customer branded assets. Created using After Effects, InDesign, Photoshop, Illustrator, Webflow, SparkAR, Google Slides and Figma.

Produced dynamic and engaging motion graphic feature videos, using a self-directed product Figma template that could be easily used within all marketing assets, including digital and print assets.

Web design

Rollout of a new Webflow website within 3 months, whilst taking on board stakeholder’s feedback and managing a small team and tasks to maintain business as usual. Resulting in a 100% text accessibility. Increased consistency and hierarchy across all products and services.

124% increase in pages per session, with an average engagement time 37% above B2B average, resulting in a 375% increase in returning users, within 8 weeks of launching a rebranded website.

“George is exceptionally talented with boundless vision and an eye for perfection. He will work with you to shape your thinking and get the best out of you always.”

Chief Learning Officer at Thrive Learning

Print & events

Creation of marketing and sales collateral. Including merchandise, brochures, flyers, customer renewals, proposals, welcome packs, posters, roller banners, and event stands.

“Sensationally great at all things design, all things ‘getting stuff done’, but also carries an incredible amount of commercial acumen, kindness and fun.”

VP of Customer Success at Thrive Learning

Customer branded assets

Launch and implementation of a new customer-only service, spearheaded by the CMO and myself.

The service included consulting with customers to create customer-branded assets specifically used for Thrive Learning’s products. Including social assets, promotional materials, merchandise, teaser videos, and digital product imagery. Resulting in over 30% of eligible customers signing up for the service within the first year.

2022 brand refresh

Not soon after I joined Thrive, I spearheaded a brand refresh that was implemented within the first 4 months. This allowed the company to realign the brand from a marketing point of view. Resulting in award winning event stands, and one of the most talked about customer events in the industry.

Thrive Live '22 was a customer focused event with live speakers, and after party. Creation of animated slides, venue graphics, print collateral, and AR filters. Role of stage manager to manage the agenda of the day, including cues for lights, music, visuals, and keynote panel speakers.

“Despite working in separate departments, George's proactive approach to bridging the gap between product and marketing from a design perspective was exceptional.”

Head of UX at Thrive Learning

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